Introduction is the knowledge base for the CMS Platform. Learn the intricacies of content technology and how to implement websites, headless CMS apps, and marketing components.

What is is a cloud web content management system (WCMS) that is API driven with open-source user interfaces. Our software is built to automate the configuration, optimization, and distribution of digital content so marketing teams and developers can focus on creating excellent digital experiences.

What makes different?

We architected to meet the needs of any content usage such as a traditional website CMS, a Headless CMS API interface, a modern JamStack (JavaScript, API, Markup) implementation, or a combination of solutions. This means can power content beyond websites into new digital mediums like smart devices, video game data, and mobile applications. As a cloud service, we are constantly improving our technology, often daily, with updates that positively affect all users and experiences built on the platform.

We see content as a blank canvas, and because of that, we made a system that allows for any content configuration that is easy for any user to work with.

We started by delivering a product that can make quick, easy, but powerful web experiences. We continue that tradition by continuing to approve and add features to our Web Engine. Learn how to use with these platform tours and guides.

Traditionally, content is siloed to the experience it was created for, and often locked up the software installation it was created on. With, content can be shared between different instances and experiences built outside of the system.

Experiences need to be delivered fast. Whether it is a JSON API call or a full website page loading, we make sure that all requests are cached at the edge to ensure your end user is delivered a fast experience without thinking about load time or uptime.

The ability to repurpose content to work on multiple devices like phones, browsers, and smart devices gives business' marketing teams and developers the upper hand with non-siloed content and short term experiences.

The Core Technology Behind was born in the cloud. The primary infrastructure lives on Google Cloud Platform and uses Fastly for edge caching. Core code of the system is built in Golang and NodeJS. User interfaces are built in React. was originally built in PHP with a custom Mootools user interface.

Developer Documentation

Start exploring documentation on the left or jump to a URL above to read experience documentation.

About was founded in 2010 by Randy Apuzzo and Andy Fleming in the basement of Randy's Little Italy loft in San Diego, California. Prior to that, Randy had been building custom websites and software for various businesses since 2004. Randy and Andy leveraged Randy's customer base to test and build different aspects of the platform out. In 2011, Andy left his full time job to work with Randy to build out, bootstrapped on the heels of their consulting work.'s unique configuration allowed it to power content on both e-commerce and informational websites. The headless nature of enabled Randy and Andy to quickly transition customers from Wordpress, Joomla, and Magento. To continue bootstrapping development of the software, they partnered with marketing agencies in San Diego, Sacramento, and Las Vegas. Their partners relationships helped fuel development of until 2014, when they raised capital from San Diego based technology angel investors. During the capital raise, Gerry Widmer joined the team and set the platform's focus on servicing mid-market and enterprise needs. has doubled in size and usage every year since.